Our Journey

Rua is a multi-dimensional venture built on over a decade of experience across international education, oud and agarwood craftsmanship, and curated recreation. With roots in Sri Lanka and a reach that extends globally, we bring together ambition, well-being, and experience in ways that are both grounded and quietly distinctive. Through Rua Eduventure, we guide students to global academic destinations with clarity and care. With Rua El Oud, we craft and source rare agarwood and oud oils that awaken the senses and hold centuries of quiet tradition. And with Rua Recreation, we offer spaces for movement, rest, and reconnection — from holiday rentals and Zumba fitness to indoor sports and meditation.

Each arm of Rua is connected by a simple idea: that a meaningful life isn’t loud, it’s intentional. What we offer may seem different. But when you experience it, It just feels right.

Our Vision

To inspire intentional living by creating seamless experiences in learning, wellness, and leisure globally and locally.

Our Mission

To empower students through trusted, transparent study abroad support.

To preserve and promote the ancient art of agarwood and oud through ethically sourced, locally crafted products.

To design and deliver recreational spaces that foster movement, stillness, and connection.

Our Values

1

Purpose Driven Growth

We believe that every step whether academic, personal, or professional, should be guided with clarity, intention, and the will to grow meaningfully.

2

People First Approach

Behind every service is a human experience. We operate with empathy, responsibility, and care for students, clients & our partners.

3

Curated Experience

We don’t offer more, we offer what matters. Precision, quality, and authenticity define the way we work, everything is designed, not just delivered!

4

Grounded Globalism

We operate globally but stay deeply connected to our local roots, valuing cross cultural insight while never losing our own voice.

5

Simplicity with Depth

We believe the most powerful things are often the simplest, when crafted with care, intention, and depth of thought.

6

Integrity in Action

We do what’s right, even when no one is watching. Every decision, every recommendation, and every interaction is built on honesty, transparency, and trust.